Complimentary diagnostic — runs entirely on your device. No account. No photo ever leaves this page.
Glowup

The AI beauty diagnostic

Your mirror,
but honest.

One selfie and three questions. Your color season, your shade family, your skin type — and a makeup edit matched to all three, at the retailer you choose. No brand pays for placement.

Begin the diagnostic
LE MIROIR

On-device

The reading happens in your browser. Nothing is uploaded, stored or sent — ever.

Shade science

Depth, undertone and your shade family, measured in CIELAB — the color space dermatology uses.

Skin-type matched

Three questions sort your skin type, so the edit only shows formulas that suit it.

Retailer-neutral

Shop the edit at Sephora, Ulta, Amazon or Douglas. Your colors, your store.

The consultation

Place a selfie in the mirror above, choose your aesthetic, answer three questions about your skin. The diagnostic takes seconds.

Choose your aesthetic

Your skin, in three questions

The diagnostic

The edit

Manifesto

Every shade finder belongs to a brand. Every store tool sells you their shelf. We measure instead — your season, your shade, your skin — and let you take the answer to any counter you like.

GLOWUP reads skin the way color analysts do — in CIELAB, against the seasonal system — sorts your skin type the way makeup artists do, and writes a protocol for the aesthetic you actually want to live in. No account, no upload, no brand paying for placement. Honest, like a good mirror.