The honest beauty diagnostic — free reading · on-device
One selfie, three questions. Your color season, your foundation shade, your skin type — measured, not guessed, entirely in your browser. Then a makeup edit matched to all three, at the store you choose.
01 — The method
Daylight, bare skin. Your browser reads the skin pixels in CIELAB — the color space dermatology uses. Nothing is uploaded, ever.
undertone · depthShine, pores, sensitivity. That's enough to sort your skin type, so the edit only shows formulas that suit it.
oily · dry · combination · normalYour color season with swatches, your Shade iD in shopping language, and a product edit you can shop at the retailer you prefer.
sephora · ulta · amazon · douglasThe demo
A narrated walk-through of the real flow: one selfie, three questions — then your season and palette, your five-step plan, the edit you can shop at your own store, and what the full diagnostic costs.
54 sec · sound on ✦
02 — The consultation
Place a selfie in the mirror above, pick the aesthetic you want to live in, answer three questions. The diagnostic runs in seconds — on your device.
Your aesthetic
Your skin, in three questions
Your reading
03 — The edit
Manifesto
Every shade finder belongs to a brand. Every store tool sells you their shelf. We measure instead — your season, your shade, your skin — and let you take the answer to any counter you like.
GLOWUP reads skin the way color analysts do — in CIELAB, against the seasonal system — sorts your skin type the way makeup artists do, and writes a protocol for the aesthetic you actually want to live in. No account, no upload, no brand paying for placement.
Measured, not guessed.
04 — Word of mouth
Early readings, straight from the mirror — season, shade and all.
Warm Autumn
"Turns out I'm a Warm Autumn — and suddenly my whole saved-folder makes sense. The palette is pinned in our group chat now."
Light Summer
"Ran it in airplane mode because I didn't believe the photo stays on your phone. It does. Then it read me better than the girl at the counter."
Deep Autumn
"Said my Shade iD out loud at Sephora — warm chestnut — and walked out with a base that finally matches my neck."
05 — The challenge
Count the foundations you never finished. That number is why this page exists — prove it, measure it, post it.
Line up every "almost my shade" you own. The quiz guessed, the counter light lied — your drawer kept the receipts.
the evidenceOne selfie, read on your device in CIELAB. Thirty seconds ends years of guessing — free, no account, nothing uploads.
measured · not guessedShare your season and Shade iD with #WrongShadeCheck and tag @glowup — the honest ones get pinned.
#wrongshadecheckYour makeup bag is lying to you. Your mirror doesn't have to.
06 — Fair questions
The reading is free: your color season, undertone and depth, Shade iD and skin type — no account, no email. The full diagnostic — all six colors with hex codes, your avoid list, the 5-step protocol, the matched product edit and a printable report — is a one-time $9. No subscription, and no brand pays for placement.
No. The photo is read entirely inside your browser, on your device. Nothing is uploaded, stored or sent to any server — you can run the diagnostic in airplane mode.
Your selfie's skin pixels are converted to CIELAB, the color space used in dermatology. From lightness and hue angle we derive your depth and undertone, then place you in one of nine color seasons — measured, not guessed.
Your foundation shade family translated into shopping language — for example "golden honey · caramel". Take it to any counter or retailer and match within that family.
Sephora, Ulta, Amazon or Douglas — you choose. GLOWUP is retailer-neutral: the same edit, filtered on your undertone and skin type, links out to the store you prefer.
The app
Install GLOWUP straight from this page — free, no app store, no account. It runs fullscreen under its own icon and works completely offline.
scan · install · glow